We are seeing a glimpse into the future of technology. Pokémon Go topping over 20 million downloads is viral. The game has years of fan base development but hasn’t seen positive reception like this for over a decade. I don’t believe it is the game that is so revolutionary but the technology.
Augmented reality is the backbone of the Pokémon’s success. The technology superimposes the games world into real life. So to achieve success in the game you must walk around in the physical world. The reception is astronomical and it’s not just kids playing it. The vast majority of the video game population is young boys under the age of 20. However, the average Pokémon go player is 31 years of age and 48% of the players are women, according to Forbes.
The thrill of exploration
The technology brings back the thrill of exploration, encouraging players to explore their neighborhood and city. The game brings “rewards” for exploration by finding items and different Pokémon’s. The game allows you to buy something called “lures”. Placing lures in specific locations attract Pokémon, making these sites more attractive to players. Business’ have already started to take advantage of this by purchasing lures for their locations. In hopes that some of the players will bring in sales for the Business. Dairy queen is one of the early adopters of this advertising method.